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Brand refresh campaign for Living Proof. A modern, real-world take on the brand — capturing women in motion and everyday moments to bring new life to Living Proof, 20 years after its founding.
Role: Creative Director
Art Direction: Stephanie Stamatis
Director / DP: T.K. Williams
Production by Quadriga Management
Brand Strategy / Brand Guidelines: Chandelier Creative
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Brand refresh campaign for Living Proof. A dynamic expression of the brand — balancing life and science with equal weight, where active product movement meets real-world moments to show proof through real women and real results.
Role: Creative Director
Art Direction: Stephanie Stamatis
Model Photography: Rahel Weiss
Still Life Photography: Annika Kafcaloudis
Production by Quadriga Management
Brand Strategy / Brand Guidelines: Chandelier Creative
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Product campaign for Living Proof’s Moisture Rescue Mask. A real-life take on barrier care — capturing everyday moments that deplete the hair’s moisture barrier, and long-lasting hydration that works as hard as you do.
Role: Creative Director
Director: Quinn Meyers
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Brand campaign for Living Proof. An aspirational take on science-led haircare — showcasing transformative, high-performance results that position the brand as a trusted leader in prestige.
Role: Sr. Art Director
Creative Agency: Gates Creative
Photographer / Director: Sarah Blais
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Brand campaign for Living Proof, featuring Lily Collins. An aspirational take on healthy hair — capturing shine, strength, and confidence to connect with a new generation of consumers.
Role: Art Director
Creative Agency: Trends&Culture
Photographer / Director: Nicolas Kantor
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Product launch campaign for Living Proof’s Style Lab Air-Dry Styler. A light, sky-inspired take on effortless styling — capturing the ease of faster air-drying with flexible, touchable hold.
Role: Creative Director
Photographer / Director: Plainsight Studios
Production by Plainsight Studios
